BARONS Quay was brought to life on Thursday as the £80 million ‘anchor’ chain H&M opened its doors.

The long-awaited opening drew hundreds into the town centre, braving the cold and mist to queue from before 9 am on October 18 – two hours before the official opening at 11am.

Dozens of new staff members put on a show for the waiting crowds, performing a flash-mob dance backed by a live in-store DJ and confetti cannons as the clock approached 11am.