Why Choose Northwich

What you need to know about Northwich, a thriving town of around 20,000 inhabitants.

Why Choose Northwich for your business?


  • An affluent catchment
  • 8% high expenditure on clothes & footwear than the national average
  • Low unemployment
  • Rising population
  • 2,000 new homes being built
  • Major fashion brand exchanged


  • Catchment will increase to 494,000
  • Comparison goods expenditure will increase to £70.8 million

Rising to 52nd, Northwich will be higher than Wilmslow in the regional retail rankings.


Northwich is an attractive market town in the heart of Cheshire renowned for its timber-framed Victorian buildings. The town sits at the confluence of the River Dane and the River Weaver and is famed for its rich history with the salt industry. With great transport links, quality of schools, low crime rate, low unemployment figures, low property prices and a fantastic cultural life, Northwich is one of the only two North West towns to feature in the Sunday Times list of ‘101 Best Places to Live in Britain’ in both 2013 and 2014.


The town centre serves the local Northwich community but is also a large rural catchment.
Northwich is also well related to neighbouring towns including Winsford, Altrincham, Knutsford, Frodsham, Nantwich, Crewe and Macclesfield. Northwich is characterised by its historical origins, modern expansion, green spaces and rural setting.


An affluent catchment area with expenditure above the national average. Household spend is higher than the national average on most retail categories. High spend on clothing and comparison goods.

  • Unemployment – low (3.6%)
  • CACI research predicts the new development will increase market catchment by 30%
  • The total catchment for Northwich will increase to 494,049
  • 2,000 new home currently underway. 4,200 allocated needs for new homes


  • Barons Quay will boost the comparison goods market for Northwich to £70.8m
  • 8% higher than the national average for clothing and footwear expenditure
  • Post development Northwich will be ranked 52nd in the regional tanking of centres, placing above Wilmslow (55th)
  • Barons Quay will regenerate 26 acres of land adjacent to the existing town

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