New Hair and Beauty Offering for Barons Quay


Barons Quay in Northwich is pleased to announce two new tenants this month, Crate Cheshire and Beautifix will bring an exciting new hair and beauty offering to the scheme, while allowing local entrepreneurs to expand their businesses.

Crate, an award-winning men only hairdressers owned by Charles Rose (28) and his partner Alex Green (29) opened their first salon in Northwich in 2018 and then a second premises in Knutsford in 2020, during a global pandemic!

Aiming to relocate to Barons Quay next month near to Sticky Paws in the Flavour Forest, Crate Cheshire will continue to offer a wide range of quality services for men including colour, cut and finish, wet shave and beard trims.  The salon also stocks its own range of luxury hair products and home fragrances to give customers the salon experience at home.

While they wait for the new salon to open, a pop-up shop, opposite Wildwood has opened at Barons Quay to ensure customers do not have to go without their regular cut.

The move to Barons Quay will give the ambitious duo the space they need to expand their offering and grow the business.

Charles Rose said:  “We noticed a gap in the market, giving men the full hairdressing experience with a stylist that specializes in cutting male hair and we’ve found that men were crying out for this type of service!  There’s more styles for men to choose from these days and just like women they want to look and feel good.  

“The people of Northwich have been amazing over the last three years and I’m glad that we are opening a bigger shop for them in the town.  The additional space at Barons Quay will allow us to develop our existing team as well as hire and train the next generation of talented barbers.”

Beautifix owners Niamh Smith (27) from Cuddington and Bernice Flynn (28) from Warrington opened their small salon in Chesterway Retail Park in 2019, specialising in quality beauty treatments for nails, brows and lashes.  Their popularity in Northwich and beyond means that they have quickly outgrown the space and are now due to relocate to a 3000 sq foot unit in Barons Quay, near Sports Direct. 

With over 800 clients on the books and their own range of products, the beauty experts were looking for bigger premises so that they could offer a more diverse range of treatments for women including hair, make-up, massage, laser hair removal, medical grade facials and much more!

Niamh and Bernice will use the additional space at the Barons Quay salon to open an academy to train other beauticians as well as host a number of workshops including make-up and wellness masterclasses. 

Beautifix founder Niamh Smith said: “We cannot wait to open at Barons Quay later in the year; we will offer the same great services that our loyal customers love but we will also be able to offer a lot more, providing a quality one-stop-shop for local women of all ages who want to feel amazing!

“Coming to Barons Quay is the next big step for us and we’re so glad to be able to stay in Northwich and bring exciting new services to local women who deserve to look their best.”

Anyone wanting to register their interest for the Beautifix Academy should email

Lina Higuita, Centre Manager at Barons Quay said: “These are two brilliant additions to Barons Quay that will compliment each other well, bringing something new to the scheme.  Both businesses are run by incredibly talented and entrepreneurial young people and I’m proud that these local businesses can stay in Northwich and continue to grow at Barons Quay.”

Cabinet Member for Inclusive Growth, Economy and Regeneration, Councillor Richard Beacham said: “As Northwich emerges from the pandemic, it is wonderful to see so many of our local businesses reopening and new ones coming on stream too. With Northwich independents like CRATE and Beautifix now opening in Barons Quay too, next to big name brands like H&M and River Island, it is really exciting.

“The Council’s long-term ambition has always been to create a modern leisure and retail hub in the heart of Northwich, complementing existing businesses in the town. Work is ongoing to attract the final tenants so that the scheme is at 100% occupancy. We hope to share more good news soon.”