The Tour Series Comes To Northwich in 2017!
The event, which takes place over ten venues, will be staged in Northwich on Friday 12th May with a day of fast-paced road cycling action around the streets of Northwich.
The Tour Series is a unique event, focusing on Britain’s top professional cycling teams and is now entering it’s ninth year of operating.
Taking place over a period of three weeks, highlights will be screened on ITV4 the evening after the day’s racing.
According to Visit Northwich, Northwich Business Improvement District (BID) Manager Jane Hough believes that the day will provide the town’s businesses with a great opportunity to sell themselves to visitors.
“With thousands of people expected to line the streets for the event, the town’s businesses have a brilliant chance to entice in new customers and take advantage of the additional footfall.”
“With the cycling taking place in the early evening, visitors will no doubt want to browse the town before and during the race so there’s a great opportunity just waiting to be taken advantage of.”
Kicking off mid-afternoon, in to the evening Northwich will also play host to its Summer Extravaganza which will see the town packed with a number of activities, attractions and entertainment for all the family.
Make sure you’re coming along!